The about page is often one of the most-visited page on any website. Use it to address your audience on your organizational purpose, a brief summary of who you are, and/or your organizational history.
- use headings and brief, succinct paragraphs so that your readers can scan for the information they are looking for
- tell your story – use real examples of your impact.
- offer a clear user path – subscribe to your newsletter, follow social media channels, etc.